In 2002 Alison Hui decided to launch a range of baby products that would solve all the problems she’d come across as a new mother. It all started when Ali couldn’t find the right sheets for her baby, Jack, so she hunted out the fabric she wanted, added fitted corners impossible for a baby to pull off and went from there.

Having specialised in asthma and allergies as a nurse, Ali wanted to create bed wear products that wouldn’t be harmful or abrasive to babies’ delicate skin. That’s why she designed all the Babu products from the best natural fabrics to ensure ultimate comfort and importantly, functionality. It’s all about attention to detail during every stage of the process, from design to manufacturing. And of course, what’s best for babies.

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